Excellent Service Is Our Priority
About Us
LATEST AUTOMOTIVE TECHNOLOGY SDN BHD (“Latest”). Private Limited Company, incorporated on 17.12.2004 in Malaysia under the Companies Act 1965. The company’s operations commenced as the dealer of the automotive equipment and tools. Through the year of 2006 and 2007, Latest has continuously developed and emerged into distributing and dealing in high quality automotive equipment and tools to the demand of the local and global market. Latest eventually became a global supplier of all kinds of equipment such as car diagnostic tools, two post/ four post/scissor car lift, wheel balancer, tire changer, wheel alignment and other equipment involved in the garage equipment industry.
The two original promoter of the Company were our present Managing Director Mr. Lim Choon Yew and his brother and present director Mr. Lim Choon Hin, Mr. Lim Choon Guan.
Latest is also the exclusive agency of FASEP, an Italian Company which produces excellent quality of wheel and tire service equipment. FASEP is an innovative manufacturer of tire service equipment and a global player in the automotive aftermarket providing a full range of garage equipment and service solutions.
Awards
With the rapid growth of Latest in the industry, Latest won the Golden Bull Award on 2009. The golden Bull Award is an annual business award presented by Nanyang Siang Pau, as the most influential Chinese Business daily and it is the most prestigious and representative annual award for the best Malaysian Small and Medium Enterprise (SMEs). The outstanding performance of Latest in the industry stands out from its competitors.
Vision and Mission
Our Company product got about 60% market shares in the market of Malaysia. Our products are very useful not only for car lovers but also for the many Car Workshops we have in Malaysia. We also update and improved our diagnosis scanner at all time, and believe our customers will approve and trusted our products.
Besides of in Malaysia market, We also exploit a new market in China, Latest Software Co., Ltd is our company incorporated in China. In this company，We also have sales all types of advance automotive diagnostic equipment and vehicle workshop heavy machinery.
We forecast our company can mark-up develop 20% every year. Be responsive to the changing demands of our customers and excel in providing quality products and services. Be committed to innovation and the adoption of new technology to achieve competitive advantage.
Kementerian Perdagangan Dalam Negeri,Koperasi dan Kepenggunaan appointing Our Company as a Consultant ATOM & MOU on 31 May 2013. MOU is for a period 3 years, ATOM Kit will always updated from time to time.
13 June 2014 apply as a Online Training Platform Integration between Theory & Practical for hybrid engines blink centre. The system of training of trainers on the ILP and ADTECs bring the Ministry of Human Resources principles and structure of the hybrid engine system blink, common diagnostic errors, analysis and operational solutions yield the time, the equipment is made of a hybrid engine system installation, data collection and communication modules.
We forecast our turnover will reach to 15-20 million.
Business Frame
Distributing all types of automotive diagnostic equipment, vehicle workshop heavy machines such as lifts, wheel alignment, wheel balancers, tire changer and etc. for commercial and workshop industry as well as for educational purposes such as Technical schools, colleges and/or universities.
Source other equipment and machines in the vehicle servicing industry according to our customer’s requirement.
Within these products, Mechanic can easily discover problems and solve them. We have always been be absorbed in international, professional, individuated and systematic vision marketing services, Providing one-station services.
We get many well respond from our customer after using our products in their workshop. Our products can help them solving the problem with easily. Our company is insisting the high quality policy, providing to have peace of mind for the customer with the satisfied service. "Excellent Service Is Our Priority“ is our company slogan.
Before Sale Service
Give full information regarding our range of products’ qualities, standards and their characteristics, supply perfect turnkey solutions, meeting needs of ‘Vehicles Service and Repair Workshops’ and giving customers fast and accurate corrective service.
Servicing During Sale
Sending our Sales Executives to critically analyze customer’s needs and carefully introduce our range of products suitable to satisfy those needs. They will plan, rectify, and advise minimal effort in carrying their task in relative safety.
After Sale Service
Send our after-sale service personnel to offer home service in order to ensure that our equipment and products are running properly.
Ensure that customers are carrying out proper maintenance of the equipment for safety. Help-line is available over the phone during normal working time.
Our Code of Business Ethics on Our Business Practices:-
Sincerity in Business Dealings
Conscious of Responsibility towards customers’ society and environment
Geniality towards fellow humans
Moderation in business dealings
Fair treatment of customers
Zeal in Business building
Future
From the recognition of the Golden Bull Award, Latest continues to develop and improve the products for the needs of the local and global market. By responding to the demands from the market, Latest continues to commit into innovation and adopt new technologies in the production line in order to compete with other competitors in the future.
As Latest advocates "quality, creditability and service policy oriented" to meet different customers' requirements all the time, together with the strong experienced technical support, Latest certainly will stand out among the other competitors and be one of best-known players in local and global market.
